If you are the owner of a business you may have started your own Facebook page and you may have your own website. Both of these online presences are crucial to generating revenue and customer interest in the age of the internet. So if you’ve completed those steps, that’s fantastic. You’re on the right path.
However, the goal of websites and social media sites is to reach potential customers and make them interested in the services that you offer. The more online traffic you capture the more real life customers you will have. But how do you capture that traffic when the customer has so many options at their fingertips? How do you stand out from the crowd? The answer is Pay Per Click advertising (PPC ads).
So What is Pay Per Click (PPC) Advertising?
First, consider that 93% of people begin their online journey with a quick search through a search engine, such as Google or Bing. In fact, search is the number one driver of internet traffic to websites, it beats social media as a generator by over 300%.
The basic internet user will use a search engine to search for the first words that pop into their head of what they need, such as “Restaurants in Chicago” or “Coffee Makers”. If you have created a PPC account with an internet search provider, your advertisement can show up on the list of websites that the search engine presents to the potential customer. If they click on your advertisement you will be charged a set fee for that click, a “Pay Per Click Cost”. This is why this type of advertisement is called “Pay Per Click” or “PPC”.
For your website to show up in the results however, you need to have the right keywords, or Adwords.
How to Make Adwords work for you
PPC ads can yield a return of 300% or more. The most important factor in generating high yields is the keywords that you use. Popular keyword terms can often cost more than less popular or longer ones. You want to make sure that you find the right keywords for your budget, one’s that will generate traffic but not cost so much as to offset the purpose of your advertisement campaign, to increase profits.
This is where the expertise of a PPC management company can become very useful.
What is PPC Management?
Figuring out the right set of keywords, monitoring the successful of those keywords on a daily basis can become a daunting and time consuming task. Outsourcing this task to a PPC management company can save you a lot of time and headache.
What are the Benefits of Using a PPC Management Company?
You also need to be sure that you apply the correct settings to your account that will generate traffic where and when you need it. For example, if you run a show repair business in Springfield, VA, you don’t really need to find customers in San Francisco. Improper account settings can cost you a lot of poorly spent money in a very short amount of time. Hiring a company that specializes in PPC ads can ensure you target the correct market.
A PPC advertising agency that offers PPC management will be involved in multiple advertisement campaigns on a daily basis and they will be able to quickly identify the best strategy for your particular business and discover the constantly changing trends that can be used to draw business based on your specific needs.
There are many benefits in having someone with experience handle your PPC ads. Going it alone can be very costly if you are not experienced. Take advantage of employing a professional and you will see a return on your advertising expenses much sooner.