Businesses today have more tools than ever for success. With the internet, a business can reach an entirely new customer base. They can also plan more successful of marketing strategies to reach specifically targeted customers. In fact, there are many advanced text mining marketing tools today that can significantly increase the success of any size of business. The most useful text mining programs include the following business features.
Geotagging abilities
Geotagging helps with many aspects of the marketing process. It allows businesses or consumers to apply specific tags to images and content. When an image goes viral or gets a lot of attention, usually on social media, consumers pay attention to where it came from. This tagging can also be used on the business side to identify the type of customers that are paying attention to the specific marketing image. This type of identity resolution is an extremely useful marketing tool for businesses that want to expand their internet presence. Additionally, features like link extraction tools can be put into the coding of the image. This can give business owners a better idea of how much traffic the image or marketing material is actually encouraging.
Social media monitoring abilities
Social media has quickly become an important internet marketing tool. Currently, Facebook alone has 1.97 billion monthly active users worldwide, producing an enormous amount of data every second. However, simply being on social media as a business is not enough. Most social media sites give you the tools for success, yet many business owners do not know how to properly utilize them. Using these link extractions and text analytics in social media can help businesses to better connect with their customers and target customers on social media sites. Using entity extraction on social media can give valuable feedback to a business owner on a new business design or product.
Link extraction abilities
Search engine optimization, or SEO, is crucial a successful internet marketing campaign. If potential consumers are unable to find your business, how are they ever going to make the decision to follow or purchase from it? With an abundance of information on the internet, users have a lot to sort through. Using things like SEO and link extractions, businesses can identify those users that are most likely to benefit from their business. This method of sentiment analysis provides advantages to both the business and the consumer. The business can be connected to those customers looking for their type of product and the consumers can be matched with specific businesses that meet their personal needs and interests.
Identity resolution for relevance
As previously mentioned, internet relevance is important. Consumers would not rely so much on the internet if it did not provide them with useful information. Despite the best text mining abilities and software programs, users are still often left with irrelevant information. The International Data Corporation (IDC) estimated that less than 1% of data is ever analyzed. Text mining, however, can bridge the gap to the missing 99%. These numbers show that internet consumers are possibly getting information that is not relevant to their needs in 99% of the information on the internet. Imagine the usefulness of the internet if that relevance and data analyzation numbers were increased more. The internet would become more useful for both consumer and business owner.
Businesses that want to remain successful in today?s highly technological times need to keep up with newer marketing trends. In 2018, it is estimated that there will be 2.67 billion social media users worldwide, up from 2.34 billion in 2016. Fortunately, these advanced marketing trends provide extremely valuable resources and information to business owners and will increase the importance of the internet even more. Business owners can connect with potential consumers based on their interests and specific needs. The use of link extraction, SEO, entity extraction, and geotagging can be especially useful in the world of internet marketing.
