In an extremely oversaturated market, it can be difficult to make your law firm stand out from the crowd. Your prospective clients will do a ton of online research before calling to schedule a consultation. If your website isn’t making it to the top of the search engine results, chances are they’ll never even see your name. Use these attorney SEO tactics and you’ll be sure to see a huge increase in your traffic.
The first thing you’ll want to do is optimize your website for Google Maps.
Completing your profile, listing your law specialty, and having positive reviews will give you a boost. The next tip is to fix any onsite issues that may be present. These technical improvements will transform your rankings for the better.
Third, create a high content audit strategy. If the value of your content is useful and informative to your clients, they will spend more time on your site. Not only are you providing them with important information, but this increased time will give your website a boost in its rankings as well. The final tip is to invest in backlinking. Many companies neglect this aspect, but it’s a key component of an effective SEO strategy.