What are the benefits of local SEO? If you’re not even sure what SEO is, you’ll want to keep reading! The digital marketing industry isn’t going to stop for anyone, after all, and the death knell for any burgeoning business trying to make its mark is falling behind on quality outreach incentives. If you’re not sure about custom web design, it’s time to do your homework. If you haven’t tried local SEO, it’s time to freshen up! If you’re not even sure about which digital marketing strategy you want to try out, there’s nothing stopping you from becoming an overnight expert.
What Is SEO?
Let’s get some of the technical details out of the way. SEO is short for ‘search engine optimization’, a very modern tool that uses search engines in order to reach out to would-be customers. Using keywords and phrases, SEO allows customers the freedom of finding you rather than the other way around! Businesses both small and large have been championing the effective results of SEO, sometimes outright replacing conventional methods with this more modern technique.
Why Is SEO More Effective?
Did you know studies have shown customers to dislike conventional marketing techniques? Indeed, intrusive advertisements and animated billboards alike have been found to have the opposite effect intended on a potential client base. Not only is SEO a more subtle form of marketing, it’s actually more helpful — over 70% of people like to look at lists with bullets, with only 55% of people reading lists without. If you’re afraid of appealing to customers who can’t even reach your service or product of choice, never fear!
What About Local SEO?
While SEO and similar techniques are prime for reaching out to many different customers from all over the world, local SEO nips potential location issues in the bud by focusing on people in your immediate area. Four out of five consumers will use their smartphones when shopping around and a whopping 70% of mobile searches have lead to online action within a mere hour. Since over 35% of cell Internet users go online mostly using their phones, this is one of the best ways to ensure you’re reaching the right people at the right place and at the right time.
How About Affordable Web Design?
Of course, local SEO isn’t going to do much if customers run into mobile web design that doesn’t sync up with their smartphones or tablets. Studies have shown 40% of people willing to leave a web page within three seconds if it fails to fully load, with another poll showing half of all users less likely to become customers of a company if they have a bad mobile design experience. Yikes! Thankfully, crafting a flexible and approachable website has never been easier to do.
Where Do I Get Started?
The most important thing to do is get started as soon as possible. Local SEO will ensure that people within a certain mile radius of your businesses aren’t floundering in dark waters, while general SEO can nab you clients all across the country. Adjusting your website to be mobile friendly is a must-have in this increasingly mobile world and you can lost thousands of dollars every year if you don’t make the upgrade. In fact, over 60% of companies that designed a website specifically for mobile had increased sales within a year. With all these resources at your very fingertips, the sky truly is the limit for your brand!