If you own a restaurant, you understand that this can be a very exciting business. You also understand that you need to keep patrons coming through the door. Many restaurants rely solely on traditional marketing such as print ads and mailers. However, in the current market, restaurants need to embrace Internet marketing, including restaurant social media marketing, online marketing, and search engine optimization of their websites.
Having a website that is optimized will give you higher rankings on search results. Many potential restaurant patrons search for a particular type of food or restaurant, and if your site appears high on the listings, you gain an advantage. Numbers indicate that an estimated 85% of B2B customers search the web before making a purchase decision.
Your website should also be optimized for use by mobile device users. More than 50% of local search engine inquiries in the U.S. are made from a mobile device. According to Econsultancy research, 62% of companies with optimized websites saw increased sales. The best website designs that are mobile device optimized loan approximately 44% faster than traditional sites.
Additionally, you should embrace restaurant social media marketing in conjunction with your website. By having a strong social media presence you can provide information about your establishment. Restaurant social media marketing can include advertising specials or new dishes.
Restaurant social media marketing can also let your patrons review your establishment. In most cases, diners leave positive feedback that will attract other people to your restaurant. Restaurant social media marketing will also allow you to extend your visibility outside of your local area. You can reach people who make come to visit your community during a vacation. Because of your restaurant social media marketing, these people may already have a visit to your restaurant on their schedule.
As a restaurant owner you probably have a lot on your plate, so to speak, so you should consider hiring professionals to assist you with this digital marketing. You can hire a professional company to help you with web design and hosting, corporate branding, as well as restaurant social media marketing. Through these efforts, you will soon see your restaurant full of new customers.