Every major million-dollar company has one thing in common: they rely on ad agencies to create their brand image for them. It is not an accident that companies like Target and IKEA sell products that we never knew we couldn’t live without, yet they fly off the shelf as if they’re a commodity. Why is that? This is because there is a team of experts from some of the most savvy ad agencies in the world that are creating a brand we all want a piece of.

Although the strategies that these ad agencies use when creating a branding image are as extensive as an Encyclopedia Britannica set (if you’re a millenial, Encyclopedia Br

One of the biggest customer service issues for any business is how it wants to deal with its phones. While most people would like to hear an actual voice when they call a business, it is much more cost effective for most businesses to automate their phone systems. One solution is to use a professional answering service, which gives businesses the best of both worlds. They get to automate their phone systems while customers still get to talk to an actual person.

Customer service can make or break a company. Studies have shown that about six out of every 10 people would be willing to try a different company simply for the chance at a better customer service experience, and nearly eight of 10 said they have not followed through with a purchase because of a bad customer service experience. You m