Did you know that, according to Search Engine Journal, 93% of online experiences begin with a search engine? You may understand the importance of SEO in your web marketing campaign, but statistics show in-house marketing to be much less effective than that conducted by professionals like SEO resellers. As Marcel Media writes, in-house marketing leads to wasted time and money. With that being the case, here are five reasons turning to SEO outsource professionals is a great idea.
- Organic Search Listings
- The Importance of Quality Blogs
- Mobile Search Results
- Return Focus to Your Business
- SEO is Not a One Time Deal
18% of all search engine clicks go to the number one organically listed link. 70% of all links that search users click on are organic. Additionally, as Search Engine Land points out, 70% of people completely ignore sponsored ads in search results. In order for your site to be seen it needs to make use of SEO techniques like custom content, keywords, and healthy back-link building to gain organic ranking. SEO programs can do that for you.
56% of companies say that they have gained at least one customer through their blog. This is not surprising when you consider that 61% of consumers prefer a company that produces high quality, custom content, according to InboundWriter. Through providing you with white label SEO content that can be branded with your name, Seo outsource companies are able to create the illusion that you are producing your own content.
Further, recent changes to Google have forced a paradigm shift in the way content is written. Previously, content was produced with keywords and links as the focus. However, since Google, who owns 70% of the American search market, introduced changes through its Panda update, keyword stuffing and link farming are out, and quality content is in.
According to Pew,56% of Americans now use smartphones to connect with the web for shopping, work, and school. Mobile technology provides local businesses with a new way to gain traffic through SEO. Since search engines like Google now use geographic data to pinpoint the best search results, when a consumer searches for a company like yours in your local area, you are more likely to pop up if you implement smart SEO strategies.
One of the reasons in-house SEO is often ineffective is because it draws your focus away from the things you are good at. According to Forbes, many small business owners are trying to do their own social media, e-mail, and content campaigns. The problem? To effectively implement any of those strategies requires a lot of time. SEO outsource companies allow you to focus on your business while they take care of the advertising.
You cannot make the mistake of believing that web marketing is anything other than an ongoing process. It may get easier as you gain notoriety, but, as VitalDesign points out, SEO is not about publishing one piece of great content or getting one page into top Google rankings. 60 percent of content shared on the web is specific to an industry and mentions a brand or name. This means you have constant competition and need to constantly work to stay ahead of it.
As you can see, SEO is essential to the success of your business. Find a reputable Seo outsource company who can do these things for you, and watch as your traffic and revenue potential grow. Helpful links: hubshout.com