Your digital marketing strategies are only as good as your tools.
To build brand awareness and keep customers coming back for more means using every option at your disposal in the digital landscape. It’s not enough to just utilize a quick month of content marketing here or a few digital banners there. You need to constantly reach out and give people a reason to stick around and see what you have to offer. Your local SEO company is a modern manifestation of this classic need, providing businesses large and small the tools they need to build their brand up. Whether or not your lagging behind, a glance at the list below will make sure you have every last element needed for success.
Search Engines
The Internet is practically defined by the search engine. It’s how people communicate with one another, browse wares and reach out to services that speak to them most. Over 90% of all online experiences will begin with a single search engine click and, as of today, Google owns nearly 70% of the search engine market share. Your local SEO company specializes in making sure your business can reach the right customers. When over 80% of users will ignore paid advertisements, going straight to the source can be refreshing for both parties.
Content Marketing
Your local SEO company not only is familiar with search engine optimization and its impact on customers, but also how to keep customers hungry for more. Content marketing is a term used to explore creating active and consistent content for consumer bases in the form of articles, videos, reviews, lists and tutorials. There are an estimated 27 million pieces of online content shared every single day. Another 90% of marketers say content creation is either ‘somewhat’ or ‘very’ effective in their digital marketing strategy.
Mobile Optimization
Optimizing your website for mobile is one of the best ways to reach out to new customers. This is because of the increasing prevalence of customers using their phone or tablet to browse, shop and read reviews. In fact, Pew Internet found over 55% of people will research a service or product online before committing to a purchase. It’s also thought half of all local searches are performed on a mobile device. With local mobile advertisement spending projected to grow to nearly $18 billion, it’s time to catch up to speed.
Social Media
Does your business have a social media account? It’s time to get one, because consumers are becoming more discerning by the day. Over 70% of social media users in North America are connected to at least one, if not several, local businesses at a time. Twitter, Facebook and Instagram are some of today’s most popular ways of getting the word out in a bite-sized format. Your local SEO company knows how to reach out to people within a nearby radius, increasing your business’s chances of snagging that lucrative repeat customer.
The Effectiveness Of Local SEO
Your local SEO company wants to help you help yourself. You’ll be able to take advantage of all sorts of useful digital tools when you beef up your digital marketing strategy, keeping you from falling into that pit of obscurity so many businesses are trying to avoid as of late. Local SEO will reach out to customers in your area, helping create more foot traffic to your business with the effectiveness of an inbound lead. Mobile optimization will make sure you don’t lose any curious visitors. Lastly, you can add social media and content marketing to give everyone something to talk about.
Don’t leave your business up to chance. Secure its future with a smarter, faster and more effective digital marketing and content marketing strategy.
