Archive for March 28, 2018
Running or managing a business can be a difficult task, especially if your company operates in the hospitality industry. Hotels and bed and breakfast joints require a great deal of management, especially when it comes to focusing on the many departments and factors that come into play on a daily basis in the functioning of these establishments. Modern technology and innovations in the field of hotel management and hospitality management have made it quite a lot easier for company owners and managers to manage their businesses. Taking advantage of the solutions can mean the difference between success or failure and for this reason, it is important for you to understand the scope and features that you can get by using modern hardware and software solutions to manage your business.
Social media has made the leap to becoming a platform for businesses to launch, or to gain a larger following. The many forms of social media have countless postings detailing how the poster is feeling. This text can actually be used to help businesses improve their understanding of the customer’s wants and needs. Because the amount of texts on social media is uncountable, it is a job better suited to a computer program.
Need More Insight Into Your Customers’ Experience?
Big data mining is one technique to gain better insight into what the customer is thinking about a company. Two specific methods are aspect based sentiment analysis, and text analytics. These methods focus on analyzing the text of reviews and posts to gain a clear understanding of how each customer experien