Many mobile applications are disorganized, difficult to view, and too complicated to use on popular handheld or portable devices.
According to Pew Internet and American Life Project, about half of Americans use smartphones. With such a high number of Americans using smartphones every day, interfaces that are confusing and anything but user friendly are a problem. Not convinced?
Of all mobile users, 48 percent report anger and frustration on mobile sites that show a complete inattention to user friendly interfaces and professional web design. A third of smartphone and other mobile device users describe browsing poorly designed mobile sites as a complete waste of time.
With unhappy consumers