Online connectivity has increased exponentially in recent years. This is due to the expanded use of smartphones and mobile devices. Since the device’s launch in 2007, Apple has sold 85 million iPhones in the U.S. alone. These devices allow users to log onto the web, their email, and social media accounts 24 hours a day.
The boom in the mobile device industry has resulted in more users flooding the internet than ever before. They are typically using the internet to find out information, and also research products or services online 58% of the time, according to Pew Internet. With so many people using their mobile devices to conduct most of these searches, it is critical for website owners to invest in strong, mobile-optimized, marketing strategies to attract customers.
For this reason, many companies have employed search engine marketing tactics, such as responsive web design, link building, and social media marketing to raise their search engine rankings. A high search ranking matters, because millions of websites are generated on search engine for any query, and about 75% of users never look beyond the first page of results. A high ranking ensures a higher level of traffic to your site.
Responsive website design might be one of the most important aspects of search engine marketing. This refers to designing a website that can translate well to a mobile device, so that users get the best viewing experience. A mobile-optimized website can also help boost your local SEO affectivity, as more people will want to visit a site that they can view on their mobile device. This is what makes WordPress blogs so popular, and why they have a high search engine ranking. The newest themes they offer bloggers, are all mobile-optimized.
This type of design can be achieved by using a professional SEO agency to create your website for you. Their web design experts will have website design tips and tricks that can help you optimize your site’s content and images for search engines. A professional SEO agency can also help you create a more interactive user experience on your site with certain features, like a blog. Companies that blog often have a much higher percentage of indexed pages, and about 57% of them have acquired a customer through their blog.
Professional SEO companies can provide you with effective website design ideas and tips, and create the best mobile-optimized site for you. With their help, you will be on your way to gaining the online search engine visibility you need to attract the millions of users conducting searches on a daily basis. The return on investment that you will get by using a professional SEO agency will be worth it. Continue your research here.