Archive for June 20, 2016
Every major million-dollar company has one thing in common: they rely on ad agencies to create their brand image for them. It is not an accident that companies like Target and IKEA sell products that we never knew we couldn’t live without, yet they fly off the shelf as if they’re a commodity. Why is that? This is because there is a team of experts from some of the most savvy ad agencies in the world that are creating a brand we all want a piece of.
Although the strategies that these ad agencies use when creating a branding image are as extensive as an Encyclopedia Britannica set (if you’re a millenial, Encyclopedia Br