At a time when there are approximately 2.2 billion web users around the world, every business could benefit from a solid content marketing playbook. This is because a content marketing playbook will allow companies to enhance the effectiveness of each facet of their inbound marketing plans.
Inbound marketing is online advertising that employs various internet tools to disseminate positive content about a company throughout the web. Some examples of these tools are blogs, videos, podcasts, email, and various other search engine optimization tools. The overarching objective is to increase a company’s online presence by stimulating the public’s interest in its products and services.
As a growing number of businesses are prioritizing inbound marketing, Marketingeasy estimates that the typical large or