Whether you’re a search marketing expert or just researching local search engine optimization services for the first time, 2016 has been a very busy year. Major changes to Google’s search algorithms are coming soon, and Google itself has warned local search engine optimization pros to stay on their feet.
So what’s keeping your local search marketing company up at night? Just two months in, 2016 has seen a lot of activity in the search engine world. So here is all the search engine content that’s fit to click:
2016 is the Year of the Penguin
Google gives names like Panda and Penguin to its periodic updates to its search ranking factors, and it’s been about two years since the last major Penguin upd