From new electronic racks to hot aisle containment systems, companies that offer data storage have to be able to present their system to potential customers. And while a list of current customers may be enough to get some potential customers to listen to your sales pitch, the reality is that the physical size of your data center and detailed tours of hot aisle containment systems and other necessary equipment will more likely convince a potential customer to sign a contract.
As the digital data that we all depend on continues to grow, it should come as no surprise that a growing number of companies of all sizes are looking for data centers to make sure that their digital information is safely backed up and easy to access. And in a time when the news continues to talk about national data breeches, it should also not be surprising that users have very specific goals about the kind of data center that they want to work with. Detailed information about different types of data racks and various styles of server rack enclosures is an important part of both negotiations and signed contracts.
The Data Storage Industry Relies on Both Hardware and Software
When people talk about digital data being stored in the cloud it can sometimes be difficult to remember that the actual storage and back up services are rooted on the ground in a cement walled data center that is build to sustain winds, floods, fire, and other natural disasters. And while it may be more romantic to think about your bank statements and financial records being backed up in some heavenly location with a benevolent overseer, the reality is that it takes significant planning right here on earth to create an environment that houses digital data. From international banks to local zoos, the data center industry houses data for all of the digital data that we rely on to live our lives.
A recent study indicated that 82% of companies reportedly saved money by moving to the cloud. Eliminating the chance for data breeches and backups failures is a sense of security that most companies are searching for. The fact that the power density of a data center is 100 times more than that of a large commercial office building is an impressive statistic, and given that this power is equivalent to nine small sized shopping malls of Wal-Mart size helps put this power into perspective..
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