Archive for September 7, 2016
If you own a company with a website, you may have heard the term “search engine optimization” (SEO). Maybe you have even considered hiring an SEO company to help drive traffic to your website.
What is “SEO”? Why should I care?
The term, “search engine optimization” or “SEO” refers to a company or organization’s efforts to be features more predominantly in search engine search results. There are a few reasons this is important for you and your company. In the first place, more than 93% of all internet experiences are started with a visit to a search engine. In the second place, the vast majority of internet users never scroll past the first page of a search. Only one quarter of all people who use the internet look past that pivotal first page. If you are not there, you