Archive for March 23, 2016
People are still looking for freebies. Something they can shove in a bag, put in their purse, or carry in their backpack. In this digital world so often focuses on tweets, likes, and other types of posts, the American consumer is still attracted to something tangible. Something printed. Something they can carry with them as a visual reminder of a product or service that they want to know more about.
In fact, 76% of small businesses say their ideal marketing strategy includes a combination of both print and digital communication. While daily posts and tweets might encourage some customers to visit a company, few business owners overlook the opportunity to still hand out business cards and calendars including their company’s name, address, email and website locations, and phone number. Digital and offset pr