Archive for January, 2014
Before Google exploded in the early 2000′s and launched the Internet Age into its current era, the dominating force behind business marketing was Yellow Page advertising. Whenever Americans needed to find a business, whether it was a pizzeria, a dentist, or an electrician, they opened up their Yellow Pages, found a phone number, and made the call. Of course, things are markedly different today.
The Decline of the Yellow Pages with the Rise of the Web
According to Street Fight, an online magazine dedicated to local search engine optimization, users of the Yellow Pages dropped from 12 billion to 7.4 billion in the period between 2009 and 2011. Admittedly, Continue Reading No Comments
If you own a restaurant, you understand that this can be a very exciting business. You also understand that you need to keep patrons coming through the door. Many restaurants rely solely on traditional marketing such as print ads and mailers. However, in the current market, restaurants need to embrace Internet marketing, including restaurant social media marketing, online marketing, and search engine optimization of their websites.
Having a website that is optimized will give you higher rankings on search results. Many potential restaurant patrons search for a particular type of food or restaurant, and if your site appears high on the listings, you gain an advantage. Numbers indicate that an estimated 85% of B2B customers search the web before making a purchase decision.
Your website should also be opti