Archive for January 21, 2014
Before Google exploded in the early 2000′s and launched the Internet Age into its current era, the dominating force behind business marketing was Yellow Page advertising. Whenever Americans needed to find a business, whether it was a pizzeria, a dentist, or an electrician, they opened up their Yellow Pages, found a phone number, and made the call. Of course, things are markedly different today.
The Decline of the Yellow Pages with the Rise of the Web
According to Street Fight, an online magazine dedicated to local search engine optimization, users of the Yellow Pages dropped from 12 billion to 7.4 billion in the period between 2009 and 2011. Admittedly, Continue Reading No Comments