Archive for December 19, 2013
Did you know, according to Pew Internet, 78% of adult internet users in the United States use the web to research goods or products their considering buying? 71% will go on to make such a purchase, driving the 16.4% growth Forbes expects for American eCommerce this year. All three numbers are set to rise over the next four years, with sales expected to hit $370 billion by 2017.
Ostensibly, as more and more eCommerce dollars come up for grabs, so, too, does it become more difficult for businesses to get access to them. Consider, according to WorldWideWebSize.com, there are at least 1.66 billion indexed pages on the worldwide web. Every single one of those, regardless of its quality or content, represents competition to your own public relations marketing. If you want to compe